Hi, I'm Queracia Michelle Jacobs
Content Writer | Social Media Strategist |
Content Creator | Brand Manager
I am a storyteller who loves creating multi-media messaging for brands and businesses to communicate their offering to the world.I work with different brands and businesses to create an experience that aligns my skills with their individual needs.My experience includes Digital Marketing, Brand Management, Content Creation, Social Media Management and some project and events management.I spent 7 years working in various retail spaces from Galaxy & Co, Edgars, Typo, and iStore. This has helped me gain loads of experience in sales, customer service, merchandising. I am a proud Red & Yellow Creative School of Business Alumna.I look forward to working with you to get your unique stories out there :)
CLIENT WORK
Kgotso Hope Lekau
Founder|Social Entrepreneur|Public Speaker|Radio Personality|MC & Host
I was the Brand & Social Media Manager for Social Entrepreneur Kgotso Hope Lekau for 6 months in 2020.
I managed his personal brand, did brand strategy for his media company Brand KHL and his foundation NGIF.
I also managed all of Mr Lekau's social media profiles.
I Am Natural
A Proudly South African natural haircare e-commerce site
I am the Head of Digital Marketing for a small business called I Am Natural.
We are a proudly South African Natural Haircare e-commerce site.Since it's launch in 2020 we have build a steady growing community of over 1000 people on Facebook (through a support group).
We also have a presence on Facebook, Instagram and will be exploring TikTok soon.
LS People Solutions and CV Professional
LS People Solutions is a HR Recruitment company.
CV Professional is a CV and LinkedIn creation division of LS People Solutions.
I provide social media content creation services for LS People Solutions and CV Professional.
SA Innovation SummitThe SA Innovation Summit is the largest startup event in Africa. The Summit provides various platforms for developing and showcasing African innovation, as well as facilitating thought-leadership
ABOUT MY ROLE
I was the Digital Marketing and Content Creation Intern at SA Innovation Summit.
My role covered a broad scope across the Digital Marketing space for the SA Innovation Summit event, TechTribe Accelerator, TechTribe Community and other internal and external events, projects hosted by the company. This included:
- Implementing the digital marketing strategy in set timelines.
- Developing and implementing marketing plans, for competitions and event, and liaising with the projects team.
- Assisting with the development of social media campaigns.
- Assisting with social media schedule: drafting and scheduling of posts.
- Researching images/graphics relevant for use in social media campaigns.
- Researching innovative ways of growing the social media following and SAIS database e.g., creating polls, Q&A's, creating content to drive awareness etc.
- Assisting with drafting monthly newsletters for SAIS and TechTribe Community databases.
- Supporting and liaising with the TechTribe Community (TTC) content team.
- Researching and writing blog articles/create content pieces related to TTC themes.
- Data harvesting
- Creating and editing still digital assets such as illustrations, graphs, designs and other photos.
Below are some examples of the projects that I was involved in and skills that I developed in the role:
Social Media Management and Content Creation:
I was in charge of handling the social media for the different streams of the SA Innovation Summit (SAIS) business functions. The SAIS main pages, TechTribe Community pages and TechTribe Accelerator pages.
This included Instagram, Facebook, LinkedIn, Twitter and Youtube.My social media functions included:
- Daily social media management of the different accounts
- Content Creation
- Event content creation
- Community management
SA/Dubai Trade Show at the Dubai 2020 Expo:
During the SA/Dubai Trade Show, the SA Innovation Summit in collaboration with the Department of Trade, Industry and Competition created an opportunity for South African Series A start-ups to pitch their businesses to international markets at the Dubai 2020 Expo.My role included content creation building up to and during the trade show which included a pitching event and VC panel in March 2020 remotely.
I also managed the different project elements for each of the 5 start-ups who were pitching at the Expo whether remotely or in Dubai.
SAIS Vision Start LOUD With Why series:
The Start LOUD with Why series showcased the team and their WHY's through an audio series where each team member were asked a few questions in an interview style.I was also involved in the audio editing and creation of the blogs for each episode as well as interviewed a few of my collegues.
TechTribe Community Youth:
Myself and a colleague were in charge of the TechTribe Youth Community.
- We hosted webinars/masterclasses
- Compiled a monthly newsletter
- Managed a community of over 50 students and youth aged 18-30 on the community platform.
- Coordinated and led volunteer teams for the yearly SA Innovation Summit.
Lakeview HealthLakeview Health is a nationally recognised evidence-based addiction treatment and rehab program.
I am a Content Coordinator at Lakeview Health.Lakeview Health is an addiction treatment and rehab centre based in Jacksonville, Florida in the US.I write SEO focused addiction and substance abuse treatment content for Lakeview Health and eating disorder content for Koru Spring (Lakeview's Eating Disorder Treatment Centre)
This content is in the form of blogs, articles and website pages.Below are some of my published pieces for Lakeview Health and Koru Spring.
Lakeview Health Published Pieces:
Koru Spring Published Pieces:
Student Work at Red & Yellow
Brief 8: Content Video
Perseverance
For this brief I had to create a docu-style content video showcasing which of the Red & Yellow values resonated with me most. I had to write a script, draw up a storyboard, film and edit a content video.I chose “Persistence” and told the story about how my life changed in just a year. I made use of frame positioning and background to convey tone and show the difference between the 2 frames.
Brief 9: Product Development
Podcast
In this brief I had to create a podcast series using a brand of my choosing. I decided to do one based on my personal brand. I had to write scripts for the episodes, record the episodes, create a storyboard and film a video trailer and do post production editing.My podcast is called ‘Becoming a Women’, it tells the different stories of the journey of becoming. The stories are for South African women told by South African women.
I wanted to create a space for sharing stories for the future generation of women but also to create a sisterhood where women learn from and teach one another.
Brief 4: Community Management
First For Women
The brief was to create a campaign on social media for First For Women.
I was tasked to be the brands community manager, answer a customer complaint
and create content for user engagement.I created an engagement campaigns for Facebook and Instagram. The posts on each
platform were tailored to suit the brands target on that platform. Facebook and
Instagram are the two social media platforms most used by the brand’s target
audience.
Posts:
**Brief 10: Digital Marketing Strategy **
For this brief I had to create an online presence for a small business based in a community that had been affected by COVID-19. I was tasked to create a one page website, identify a target audience, create a content plan and present my plan to the client.I chose Cakes Galore by Leigh and created a content plan for the business for Facebook, Instagram and Youtube. The business already had a facebook page and an unfinished website. I did a rebrand and translated more of the owners personality to the brand tone overall online presence.
Posts:
Brief 6: Social Media Writing
For this brief I was partnered with 1 other content creator and 2 graphic designers. We had to choose a
Non-Profit Organization and create a campaign for their social media. Since we were all women we decided to choose an NPO who takes a key interest in issues faced by women. The organization we chose was Goddess Calendar, they focus on social impact and creating awareness for social issues through collaboration and art.We created an awareness campaign for equality and empowering women to
wear their crowns. The campaign was rolled out on the brand’s Facebook and Instagram pages.
Creative Collaborators: Queracia Jacobs, Skye Slack, Sane Igboanugo and Zerena Pillay
Thank you for taking the time to view my portfolio.
Get in touch and let's see how I can help you elevate your brand!
"A man's gift makes room for him and brings him before the great."
- Proverbs 18:16 ESV